What are the characteristics of a menswear brand ambassador? Many men with a passion for fashion and social media have turned it into a source of income, and even in a career, but what requirements must they meet in addition to knowing how to take good photos?
Find out if you put them all together or still need to polish up a few details before diving into the lucrative world of menswear brand ambassadors..
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What does a menswear brand ambassador do?
Fashion brands are constantly looking for new talent for their campaigns, but what exactly does a menswear brand ambassador do? Although it can vary quite a bit from case to case, generally your job is to represent brands. For it spread your message and promote new products. They establish a connection between the product and the consumer through social networks. Although most of the time it is easier and more fun than a conventional job, deep down it is a job like any other, so they take what they do very seriously.
The most sought-after men's fashion brand ambassadors can charge thousands of euros for a post. Others have to settle for a few hundred, which is not bad at all for doing what you love.
The reward can also be offered in the form of commissions for sales made (the famous discount codes), discounts in the brand's store, prizes and appearances on the brand's official account.
The 4 characteristics of a menswear brand ambassador
Let's look at the characteristics that brand ambassadors and influencers usually have:
They have a passion for fashion
Of course, one of the characteristics of a menswear brand ambassador should be a passion for fashion and style. Also, it is convenient to have knowledge about clothes, fabrics and trends. To expand your knowledge you can take courses, read fashion books and visit specialized blogs. Although there is no doubt that having an innate talent for fashion is a plus. Finally, they know how to reflect that passion for fashion on their social networks.
Much of your work takes place in the virtual world, so They are very active people in social networks and who understand well how it works.
They make sure that your texts, photos and videos are attractive, but also relevant. It is convenient to use what already works, but without being afraid to contribute new things, especially using a personal point of view. For example, you can create innovative clothing combinations (yes, they must make sense) or take your photo shoots to unusual locations.
They engage with other ambassadors through likes and comments. In this way, they help each other to grow and make their content and their respective profiles known. In addition, they contribute to increasing the community of the brand, inviting their followers to join a certain hashtag established by the brand.
Normally, all collaborations start with an email or a message from the brand through a social network. So one of the most important characteristics of a menswear ambassador is easy contact. In order not to miss any job opportunities, it is also important to respond quickly and clearly.
Regarding the number of followers, the minimum requirement varies depending on the brand. For example, some may seek ambassadors with more than 5.000 followers and an average of 250 likes, while for others 800 it is enough, and even less if it has a very high engagement rate.
They are clear about their style
When you become a menswear brand ambassador, this is not the time to search for your style, but rather You must be clear about what you like the most about men's fashion. The reason is that brands expect content that is true to their spirit. While it is true that there are brands that value that social networks present a combination of fashion and daily life photos, many are looking for something more specialized. For example, there are marks of sportswear who want Instagram to be their ambassadors to revolve around fitness or outdoor activity brands that place a lot of importance on travel and adventure photos.
They have a plan B
Even the most sought-after brand ambassadors know that nothing lasts forever. Currently, it is a job in high demand, but the world changes very quickly, so no one really knows how long the current model will last. Consequently, you have to have a plan B, which, since you are a fashion enthusiast, the logical thing is that it is to occupy a position in a fashion brand. To do this, it will help you expand your knowledge of the fashion industry, something that rebound will also add more value to your content as an ambassador.