Sustainability is the keyword in Zara's new fall editorial. With slogans such as "Care for fiber / care for water / care for planet", the Spanish firm has found processes and materials that are more respectful with the environment.
Neutral tones dominate this campaign, which includes garments such as fine sweaters, blazers, leatherette jackets and plaid coats.
With a great following on the street, no wonder the athleisure trend is one of the sources of inspiration from Zara's sustainable publishing house.
The publisher is committed to coexistence between smart and sports garments, combining joggers with classic coats, blazers with caps and sweatshirts with plaid pants.
Navy blue, brown and gray are the main colors of the collection, while in terms of motifs, the firm remains timeless, not going beyond the immortal squares and stripes.
After conquering the catwalks around the world, high-waisted baggy pants arrive at Zara to offer, now to the general public, a relaxed alternative to the sharp silhouettes that have reigned for the last few years.
For the upper part, Zara opts for sweatshirts and fine jumpers, which the athleisure trend have turned into two perfectly interchangeable pieces in any look that comes to mind.
However, there are also riskier choices, such as jackets and cardigans worn like shirts, which, surprisingly, works very well.
