The icing on a good collection is ensured with a better advertising campaign. A rule that never fails in today's fashion. So, nothing better to try than an example fresh out of the oven. We are talking about the spectacular campaign of the Italian firm among the Italian firms: Giorgio Armani.
The designer has once again trusted the artistic duet Mert Alas and Marcus Piggott for the realization of this exquisite, sober and sophisticated staging.
Mert & Marcus sign the Giorgio Armani campaign
Starring three of the most requested models of the moment: Andre Bona, Julian Schneyder and Andrei Zakharov. The campaign uses the simplicity of the portrait in classic format and black and white. And to studio photography quality. You don't need anything more than a neutral background, a few formal and casual looks exquisite and a good art direction to achieve this perfect result.
Fashion in its purest form. The campaign perfectly showcases Armani's sewing work, the delicacy of its materials and its luxurious finishes. The best cover letter for this autumn-winter 2016/2017 collection with a marked retro air and a taste for the traditional silhouette of men's tailoring. Silhouettes detached from the body, garments with a lot of drape and relaxed cuts that are considerably exaggerated, especially in the lower parts.
The proposal is refined and epicurean, moving away from cool office although tailoring pieces predominate. They are shown in code total look, with wonderful suits with elegant bearing and flowing silhouettes. Or, on the contrary, they alternate with outfit more style sportswear in which pieces of casual style but rich in details reign. Large wide-brimmed borsaline hats, imperial-inspired coats and damask fabrics are the keys to this timeless collection.