AX Shower Gel

Ini pachangu, ndinotenda kuti maAX deodorants anokonzeresa muhapwa dzavo nevashandisi vavo nekuda kwedoro ravo rakasimba. Nekudaro, ini ndakaedza iyo nyowani AX yekugezesa gel uye ndinofunga ndiyo imwe nzira yakanaka yekuchengetedza muviri uchinhuwirira zvakanaka. Naizvozvo, neruoko rwaInfobrand AX Tinokuunzira tsananguro yechigadzirwa ichi.

Iyo budiriro inotarisirwa, pamwe, nevatengi vese nevashambadziri vakaongorora kuti mucherechedzo uyu waizove amburera kupfuura madhiraivha chete, ndiyo yakazopedzisira yabuda neyekutanga mhando yekuwedzera iyo demo inosuma munyika medu, geji nyowani nyowani, iyo Unilever yatotengesa munyika dzinoverengeka dzeEurope, Asia neUnited States.

demo Haisi chete inotengesa inotengesa yevanhurume mhando munyika, asi zvakare ndeimwe yepamusoro mhando idzo vechidiki vanoziva nadzo. Kubudikidza nekutaurirana kwake kwakanangana nepfungwa yekunyengera, Demo rakakwanisa pamusoro pemakore kusimbisa kuzivikanwa kwevechidiki neshoko rake, rakavakwa nenzira yekushandisa iyo imwechete kodhi iyo yavanoshandisa.

Saka ichi chiratidzo chinonakidzwa chinenge chinzvimbo chakakoshesesa kuve mune yakawandisa kana shoma nguva, amburera yemutsara wakakura wezvigadzirwa zvemunhu kana zvimwe zvinhu, zvinogara zvakanangwa kuchinangwa chemajaya. Kunyanya kana Axe iri, kune rimwe divi, Unilever brand, iyo saka zvakare ine yese yekuziva-mune zvimwe zvinhu zvekusimudzira kweanogona mitsara yekuwedzera, yakabatana nekusikwa kwezvigadzirwa uye nekuparadzirwa kwavo, pakati pezvimwe zvinhu.

Muchirevo chechinyorwa ichi, Ax ichangotanga ayo matsva emvura yekugezera, akagadzirirwa ehurume chete, mune mamwe echinyakare shanduro uye mune mamwewo akakosha: zvigadzirwa zvitsva zvinounzwa nema marine, tinya, vice uye kubata shanduro.

Chiratidzo chakaunza ichi chitsva chikumbiro chichiti izvozvi "iyo demo mhedzisiro yasvika kuchimbuzi chako", ichinongedzera kuchimiro chayo sechiratidzo chekunyengera uye nyanzvi mune itsva uye inogara-refu hwema hwevanhu. Izvo ndezvekuwedzera bhizinesi rake, pakutanga rakanangana nekusimudzira kwevanodhirahwira varume, kupinda muchikamu chitsva ichi. Uye pamwe fungidzira kumisikidza kumhara kwechiratidzo mune dzimwe nzvimbo.

Fernando Desouches, brand manager, anovimbisa kuti «Demo ndiro rinonyanyisa kutengeswa rinodonhedza varume munyika uye nepasirese. Saka kusimba kwechiratidzo ichi kunotibvumidza isu kuwedzera bhizinesi kune zvimwe zvigadzirwa zvikamu, senge mune ino kesi tinoita neshawa geji. Ichi chigadzirwa chakatotengeswa nemhedzisiro yakanaka kwazvo munyika dzinoverengeka muEurope, Asia neUnited States, uye tinotarisira kuve nemabasa akafanana pano. Nekudaro, demo rinopa sipo yekutanga yemvura inogadzirwa chete nevarume Uku kuvhurwa kuchatsigirwa nemari yakasimba yekudyara, isina kumboitika padanho rekutsigirwa muchikamu ichi. Chekupedzisira, hazvisi zvidiki kujekesa kuti nyika yedu, pamwe neUruguay, ichave yekutanga muLatin America kuwedzera ichi chigadzirwa kuchikwama chayo.

Parizvino mune dzinopfuura nyika makumi mashanu, sekureva kweUnilever, ichi chinonhuwira chiratidzo chakanangana nevechidiki vari kutsvaga zvinonhuwirira zvinosimbisa kukwezva kwavo, hunhu hwavo uye simba ravo kana zvasvika pakunyengera, zvakabuda kuzotaurira zvazvino zvinyowani nekushambadzira kwekutengeserana kunonzi « Iglesia ", yakavandudzwa nesangano reVegaolmosponce, pasi pechirevo" kushandisa sipo semukadzi kunoita kuti ufunge semukadzi ", kwaanosimbisa zvekare kukwezva kwayo.

Pamusoro pezvekutengesa, mushandirapamwe wekuvhura jekiseni idzva reAxe unosanganisira chikuva chakazara chekukurukurirana chinosanganisira zviito mumigwagwa yeruzhinji, iyo Internet, mifananidzo uye redhiyo Chaizvoizvo kutaurirana kwayo kunogara kuchipaza nemaitiro akasimbiswa, kuchitsigira macode emazuva ano evechidiki, ndizvo zvakatungamira demo kunzvimbo ino ine rukudzo mukati meboka rayo, iro nhasi rinowedzera kuwanda kwakawanda kwechiratidzo.

mabviro: Infobrand Ax