Swarovski Akungabazeki ukuthi ingenye yamafemu obucwebe kakhulu emhlabeni futhi ahlobene nabesifazane abanesitayela kakhulu, kepha iqiniso ukuthi le nkampani icabanga nangamadoda futhi ubufakazi balokhu iqoqo layo elisha lentwasahlobo-ehlobo lika-2011 futhi lapho kufakiwe, imihlobiso elengayo, ohlangothini, namasongo noma amasongo wabo.
Inkampani iqala ukuqoqa ubucwebe bayo besilisa futhi ngaphansi kwemigqa eminingana ebhabhadiswe njengo- "Nano", "Newton", "Nevada", "Nightfall", "New England", kanye ne- "Mooncarbon" lapho singakhetha khona phakathi kwamamodeli ahlukahlukene, wonke nesiqinisekiso sokuthi ungowomkhiqizo ofana neSwarovski, ofana nekhwalithi kodwa futhi ngentengo ephezulu impela.
Bonke ubucwebe beSvarovski bamadoda benziwe ngensimbi, kanti amanye amamodeli afaka amatshe ayigugu enze lo mkhiqizo udume kakhulu emhlabeni jikelele.