Umkhiqizo okhethekile kakhulu we-COS, H & M, uvula isitolo sawo sokuqala saseSpain

Besivele sikulindele ezinyangeni ezimbalwa ezedlule, I-COS (Ukuqoqwa Kwesitayela), uphawu lukanokusho kakhulu lwe-H & M, kwase kuzofika eSpain. Ekugcineni usuku selufikile, inkampani yaseSweden ivule isitolo sayo sokuqala seCOS eSpain. Indawo ekhethiwe kube yisakhiwo esifanekisela iBarcelona, ​​esisendaweni engu-27 iPaseo de Gracia.

Isitolo esisha se-COS flagship sinesikhala esikhethekile enhliziyweni yeBarcelona, ​​nge ngaphezu kwamamitha-skwele angama-600 wesikhala sokuhweba asatshalaliswa emafulethini amabili. Okumnyama nokumhlophe yimibala evelele yalesi sitolo, umsebenzi womakhi uWilliam Russell, kokubili ekuhlobiseni nakumaqoqo emfashini. Amaqoqo ezimpahla zokugqoka zabesilisa, abesifazane nezingane azothengiswa endaweni entsha yokuthengisa kwalokhu okubizwa ngokuthi "ulayini obizayo osuka kwa-H & M".

Futhi yini iCOS (Ukuqoqwa kwesitayela) enayo i-H & M engenayo? Yebo, umehluko omkhulu phakathi kwenkampani enezindleko eziphansi kanye nodadewabo oyi- «luxury» ngumqondo wokuklama 'wokulungela ukugqoka' namanani entengo, ezobe iphakeme kakhulu ku-COS. Ulayini omusha we-H & M wazalwa njengomqondo wokusondeza imfashini emphakathini uwonke, ngemiklamo eyinkimbinkimbi nezindwangu zekhwalithi ephezulu nokuqedwa.

Ngesitolo seBarcelona, iqoqo le-brand brand lineza iphuzu elisha futhi elikhethekile lokuthengisa kusifunda sayo sase-Europe. Kusukela kwethulwa i-COS ngo-2007, lo mkhiqizo awuzange uyeke ukukhula, uvula izitolo ezindaweni ezihamba phambili ezentengiselwano emazweni anjengeGermany, iBelgium, iHolland, iGreat Britain neDenmark.

Nge: FashionforWomen