Okuyinhloko Japanese izingubo brand vele ube nobubanzi udumo eYurophu naseMelika. Sekungamashumi eminyaka bethulwa phakathi kwethu ngokuvela kwabo. Ikhono lakhe lokuxuba izici ezibonakala ziphikisana njenge ukusebenza kanye nokudala noma i-minimalist kanye nehaba.
Eqinisweni, kuyisici salezi zindlu zemfashini inhlanganisela yezitayela ezahlukene, kodwa okuyinto, iyonke, ebonisa ibhalansi ethile. Kunoma yikuphi, izinhlobo zokugqoka zaseJapane okwamanje zaziswa emhlabeni wonke. Uma kwenzeka ungabazi, njengoba abaningi babo bethathe amagama asentshonalanga, sizokhuluma ngawo aziwa kakhulu.
Undercover
Imikhiqizo yezingubo zaseJapan esitolo
Yasungulwa ngo-1993 ngumfundi wasekolishi ngaleso sikhathi Jun Takahashi Ngomoya wokuqamba okusha, isibe enye yezimpahla zokugqoka zaseJapan ezidume kakhulu emhlabeni. Umdali wayo wathonywa umuntu wakubo Rei Kawakubo, esizokhuluma ngaye kamuva, kodwa futhi nabaklami basentshonalanga njengabaseBelgium UMartin Margiela noma iBrithani Vivienne Westwood. Mhlawumbe ekugcineni kukhona imfihlo yempumelelo yayo yaseNtshonalanga.
Izingubo ezingaphansi zixube isitayela sasemadolobheni ne umbukiso. Noma, faka enye indlela, hlanganisa izingubo zasemgwaqweni ngobuhle. Kodwa ayikayilahli imvelaphi yayo yamapunk nokuhlubuka. Lokhu kuboniswa yisiqubulo sakhe esithi: "Sibanga umsindo, hhayi izingubo."
Ngokuqondene nezingubo zabo, zibonakala ngokuthi umbala, ubuntu kanye sporty kuthintwa okuyinto, njengoba sishilo, ayihambisani nobuhle. Lokhu kungaboni ngaso linye kuvumele ilebula yaseJapan ukuthi isebenzisane nohlobo lwezemidlalo Nike njengendlu ehlonishwayo Valentino.
I-Uniqlo, i-Zara yemikhiqizo yezingubo zaseJapane
Isitolo somkhiqizo we-Uniqlo
Singakutshela ukuthi lo mbhalo unokufana okuningi noweSpanishi Zara Isungulwe ngu Amancio Ortega. Ngoba ingeyebhizinisi elikhulu, kuwe Ukugcwalisa okusheshayo, futhi futhi ungumnikazi wezitolo ezingaphezu kwamakhulu ayishumi nanhlanu emhlabeni jikelele.
Kodwa, ngaphezu kwakho konke, ngoba ithengisa izingubo kuphela eklanywe yedwa futhi? hlanganisa ukusebenza ngentengo enhle. Eqinisweni, zidale isitayela sakhe sibonga ukusebenzisana kwayo nabaqambi abahlonishwayo njenge Jill Sander o UCarine Roitfeld. Ngenxa yalokho, izingubo zakhe zilula, zendawo yonke futhi kulula ukuhlanganisa, kodwa futhi zinhle.
Lo mkhiqizo wadalwa eminyakeni engamashumi ayisishiyagalombili ngu UTadashi Yanai, naye umsunguli we-Fast Retailing, futhi wazuza ngokushesha impumelelo enkulu e-Japan. Ngalesi sizathu, iphinde yaqala ngokushesha ukwanda kwayo emhlabeni wonke lapho uxhaso lwayo lwabasubathi abadumile njengezihlabani zethenisi lwaba nesandla khona. Novak Djokovic, Kei Nishikori y Roger Federer. Kakade eshumini leminyaka lokuqala lekhulu lama-XNUMX, i-Fast Retailing yayisiyiyo iqembu lesihlanu ngobukhulu emhlabeni, ngemuva nje Inditex, Gap, I-H & M. y L.Brands.
inhlokodolobha, inkosi yase jini
Ibhulukwe ledenim
Lo mkhiqizo wezingubo zaseJapan, owasungulwa ngu Toshikiyo Kirata futhi indodana yakhe uKiro izinze edolobheni Kojima. Okusho ukuthi, ucingo Inhloko-dolobha yaseJapane jini noma izingubo zedenim. Ngokuqondile, ingxenye enkulu yamaqoqo akhe asekelwe ku-indigo denim. Ziyizingubo futhi isitayela somgwaqo ngokuzithandela ngandlela thile. Kodwa empeleni, yenziwe nge amasu wobuciko.
Nokho, i-Kapital ayihambisani nakho konke okuthandayo. Eqinisweni, kukhona abawubhapathize njengo i-antifashion ngenxa yaleso sitayela se-scruffy esikhuluma ngaso. Izingubo zakhe, ezingaseyona i-denim kuphela, zivikela indlela yokugqoka lapho i- inhlanganisela ngokungenasizathu imibala, izindwangu kanye bobunjwa uyiNdlovukazi. Kodwa-ke, abanesibindi kakhulu bazothola izingubo ezithakazelisayo kakhulu futhi ezinhle zekhwalithi emaqoqweni abo.
UComme des Garçons, omunye wamaphayona
Izingubo zikaComme des Garçons eMetropolitan Museum of Art eNew York
Kwakungenye yemikhiqizo yokuqala yezingubo zaseJapane ukuwela imingcele yaseJapane. Umdali wayo uyena oseshiwo ngenhla Rei Kawakubo, umklami waseJapane owaziwa umhlaba wonke, ngo-1969. Uhlanganisa izici zesiko lamaJapane nezinye zemvelo yaseNtshonalanga, yingakho impumelelo yakhe emigwaqweni edume njengaleyo EParis.
izingubo zakhe ezenziwe ngesandla futhi bagqame ngokusuka kwabo okukhulu. Baze baphethe a ukuthinta okuwubukhazikhazikodwa njalo siqu kakhulu. Eqinisweni, ezinye zezingcezu zakhe zihlanganisa ngesibindi ukuthungwa, imibala, namaphethini.
Ngokuhamba kweminyaka selidume kakhulu futhi lisebenzisana nezinye izinhlobo ezaziwa kangcono njenge UFred perry, I-H & M. o Speedo. Njengamanje, yenza ama-invoyisi acishe abe yizigidi ezingamakhulu amathathu zamaRandi ngonyaka futhi andise insimu yayo yokusebenza ukuze izimpahla zesikhumba namakha. Ngaphezu kwalokho, kuye kwaba njalo izimboni eJapan, Australia nase China, kanye nezitolo emadolobheni amakhulu anjengeNew York, Seoul noma iManila. Nokho, okuyinhloko kusangena I-Aoyama, indawo enabantu abaningi Tokyo.
Neighborhood
Izingubo zesitayela sasemadolobheni noma izitaladi esitolo
Kuyinto a uphawu lwehlelo phakathi kwabalandeli bezingubo zomgwaqo noma izitaladi, ngenxa yokuthi akulula ukutholakala ezitolo. Lokhu kusho ukuthi uma ugqoka izingubo zabo, kungenzeka ukuthi uzogqoka ngendlela ehlukile. original, okusho ukuthi bambalwa kakhulu abazovumelana nawe. Okunye okunomthelela kulokhu ukuthi isetshenziswa izindwangu zikanokusho.
wayisungula shinsuke takizawa ngo-1994 futhi ihlanganisa ubuciko obuyinkimbinkimbi nokubukeka okulula. Ngenxa yalokhu, baningi asebezame ukulingisa izingubo zakhe kodwa abakaze bameshele. Futhi, gcina iso lakho ama-logo agqamile.
I-Asics, imfashini yezemidlalo phakathi kwemikhiqizo yezingubo zaseJapan
Izicathulo ezivela enkampanini yokugqoka yaseJapane i-Asics
Siqeda ukuvakasha kwethu kwemikhiqizo yezimpahla zaseJapan kule lebula eyasungulwa ngo-1949 ngu Kihachiro Onitsuka ngegama elithi I-Onitsuka Tiger. Umkhiqizo wokuqala awumaketha kwakuyisicathulo se-basketball, kodwa izicathulo zakhe sezizuze udumo ikakhulukazi phakathi abagijimi. Igama layo lamanje livela ku-initials yebinzana lesiLatini umphefumulo onempilo emzimbeni onempilo, eyamukelwa njengesiqubulo ngo-1977.
Njengamanje, iyadayisa zonke izinhlobo zezingubo zemidlalo, nakuba ibhanela lakhe lihlala Izicathulo. Eqinisweni, kulo mkhakha ungowesihlanu emhlabeni wonke, unamahhovisi ayishumi nane Japan neziyisishiyagalolunye kwamanye amazwe. Iphinde ibe nesikhungo socwaningo e I-Kobe okuvela kuyo izinto ezintsha zobuchwepheshe ezithokozisayo. Ngokunjalo, inabasebenzi abangaphezu kwezinkulungwane ezinhlanu kanye nenzuzo elinganiselwa esigidini esisodwa nesigamu sama-euro ngonyaka.
Sengiphetha, sikubonise ezinye zefayili ye- Japanese izingubo brand ethandwa kakhulu futhi ehlonishwayo. Kodwa imfashini yaseJapane inabanye abameleli abaningi bamazwe ngamazwe. Phakathi kwalokhu, Wacko Maria, eyasungulwa endaweni yokucima ukoma yaseTokyo abadlali ababili bebhola asebethathe umhlalaphansi; visvim, ekhuthazwa isiko le-baseball, noma I-Cav Empty, nemiklamo yayo egqamile ye-retro-futuristic. Njengoba uzobona, unokunikezwa okubanzi. Qhubeka uzame izingubo zabo.