Kuningi Imikhiqizo yokugqoka yase-Italy yabantu abasha. Akulona ize, izwe le-transalpine linjalo omunye wemiqansa yemfashini yamazwe ngamazwe. Idizayini yesiNtaliyane isidumile emhlabeni wonke nasemadolobheni afanayo Florencia Baze babe ne imnyuziyamu yemfashini namasiko.
Uthando lwamaNtaliyane ngemfashini luhumusheka kokuningi imikhiqizo ekhethekile bathengisa emhlabeni wonke. Ngokwesibonelo, UDolce noGabbana, Gucci o Moschino. Kodwa nakwezinye izimfundiso ezengeziwe zentsha nezomnotho esezidume ngokufanayo. Okulandelayo, sizokukhombisa eminye yaleyo mikhiqizo yemfashini yase-Italy yabantu abasha.
I-Diadora, yezemidlalo
Ama-sneakers, enye yezimpawu ze-Diadora
Le transalpine multinational inekomkhulu layo ngaphakathi I-Caerano yaseSan Marco, isifundazwe saseTreviso kanye nesifunda saseVeneto. Yasungulwa ngo-1948 futhi njengamanje inodumo olufana nolweminye imikhiqizo eqhudelanayo njenge Adidas o Nike. Enye yezindondo ezinhle emsebenzini wakhe yeza lapho umdlali wethenisi Björn Borg uwine iWimbledon noRoland Garros egqoke amateku eDiadora.
Mhlawumbe lena umkhiqizo wabo odume kakhulu. Kodwa futhi kwenza nezinye Izingubo ezifanelekile kokubili umsebenzi womzimba kanye nokugqoka okungajwayelekile. Isibonelo amakhamera, ama-tracksuits ngisho nojosaka namakepisi. Konke lokhu kwenza idume kakhulu entsheni.
Njengelukuluku, sizokutshela ukuthi igama layo lifaneleka kakhulu kumkhiqizo wezemidlalo. I-Diadora igama lesiGreki elisho ukuthi "yabelana ngezindondo nezimpumelelo". Ngakho-ke kufanelekile kakhulu emoyeni wezemidlalo.
I-Slowear nemikhiqizo yayo
Isitolo sezingubo
I-Slowear ingenye yezingubo zokugqoka zase-Italy ezithandwa kakhulu kubantu abasha. Isekelwe e IVenice futhi ivikela, njengefilosofi ukusetshenziswa kwemfashini okuzinzile futhi okunokuziphatha okuhle. Okusho ukuthi, ukuhlonipha kakhulu imvelo. Inezitolo emadolobheni amakhulu omhlaba, ukusuka eParis kuya eNew York udlula eTokyo noma eSeoul.
Kodwa empeleni, Slowear kuyinto isambulela somkhiqizo ngaphansi kwazo kukhona ezinye. Phakathi kwalokhu, kuyagqama I-Incotex, ekhiqiza amabhulukwe aseShayina; umbono, ezinikezelwe kuma-t-shirts namajezi; i-Montedoro, okudala amabhantshi nama-windbreaker, futhi I-Glanshirt, ekhiqiza amahembe. Kodwa-ke, i-denominator evamile yazo zonke lezi zimpawu umlingiswa wayo wobusha kanye nekhwalithi lokho kuvela ekuhlanganiseni amasu okuthunga nezindwangu ezinhle.
I-OVS, i-Italian Zara
I-parade yamamodeli
Nakuba eSpain ingaziwa kakhulu njengasezweni layo, singasho ukuthi lesi sibhengezo siwuhlobo oluthile I-Italian Zara. Ngoba inezitolo ezingaphezu kwamakhulu ayisishiyagalolunye e-Italy nakwamanye amazwe emhlabeni jikelele. Ngokunjalo, njengenkampani ka-Amancio Ortega, ifilosofi yayo injalo dala izingubo ngamanani athengekayo futhi okuhloswe ngawo wonke umndeni (iphinde inikeze izingubo zezingane). Nokho, liye lanqoba ikakhulukazi kwabancane.
Lokhu kungenxa yokuthi bakha izingubo ze isitayela esivamile, kodwa liphefumulelwe ukunambitheka kwesiNtaliyane kwe ubuhle futhi ugqoke kahle. I-OVS ifakwe eSpain iminyaka eyisikhombisa futhi ayikakakwazi ukuncintisana neZara. Nokho, liya ngokuya liduma phakathi kwabathengi abancane.
I-Quagga, enye yezingubo zokugqoka zase-Italy ezenzelwe abantu abasha
isitolo semfashini
Isekelwe ku I-Canavese, esifundeni sase-Piedmont, lolu hlobo lunesiqubulo salo somusho "gqoka ngendlela efanele". Kuyisitatimende senhloso ngoba siyakhiqiza izingubo ngezinto zemvelo kanye nokuhlanzeka kokungezwani komzimba. Ngakho-ke, ingenye yezingubo zokugqoka zase-Italy ezinobungani bemvelo kubantu abasha.
Ngenxa yalesi sizathu, ihambisana kahle nemibono yezizukulwane ezintsha ezingafuni nje ukugqoka imfashini, kodwa futhi ibangele umonakalo omncane ngangokunokwenzeka emhlabeni. Ngoba, njengoba labo abanomthwalo wemfanelo womkhiqizo ngokwabo besho, ukuhlonipha imvelo akuhambisani nokukhiqizwa izingubo ezinhle futhi zikhululekile. Yize futhi idala izikibha namahembe opolo, umkhiqizo wayo ophambili iwona Izembatho ezifudumele, ikakhulukazi ama-anorak namajakhethi eboya.
Brandy melville
Izingubo ezivezwa esitolo
Yasungulwa ekuqaleni kweminyaka engamashumi ayisishiyagalombili ekhulwini elidlule ngu Silvio Marsán, lolu hlobo lunikezelwe, ngaphezu kwakho konke, ku imfashini yabesifazane. Amakhasimende akhe alithandayo yiqembu labesifazane abasebasha abafuna gqoka kahle nangemfashini, kodwa ngaphandle kokuchitha imali eningi. Eqinisweni, njenge-anecdote, sizokutshela ukuthi ithimba labo labacwaningi lezitayela ezintsha lakhiwe intsha esukela eminyakeni eyishumi nane.
Kuyathakazelisa futhi ukuthi inkampani ayisebenzisi amasu okukhangisa endabuko, kodwa inkundla yezokuxhumana kanye nezwi lomlomo. Kodwa-ke, njenganoma yimuphi omunye umkhiqizo, kuyazuza lapho umlingiswa odumile egqoka izingubo zakhe. Isibonelo, ukuthengisa kwakhe kwathuthuka kakhulu lapho ebona Ariana Grande egqoke izingubo zaseMelville.
Ngokufanayo, inqubomgomo kasayizi wayo ingeyokuqala. abakhiqizi kuphela ezimbili zengubo ngayinye. Incazelo yakhe iwukuthi, ngale ndlela, wenza umonakalo omncane emvelweni futhi wonga imali. Njengamanje, uBrandy Melville usenayo cishe izitolo eziyikhulu emazwenikazi amahlanu.
Abafana ababili base-Italy
Izingubo zakudala ngesitayela sabafana ababili base-Italy
Lo mkhiqizo osemusha ungomunye ophumelele kakhulu eminyakeni yamuva, ikakhulukazi phakathi kwabantu abasha abathanda ukugqoka izingubo eziningi ze-avant-garde. Umsunguli wayo kwaba URuggiero Cortellino, abanothando isiko le-pop futhi i Eighties ubuhle obefuna ukuwadlulisela womabili emaqoqweni akhe.
Kodwa umphumela uye waba a isitayela eclectic futhi eyingqayizivele lokho kuhlanganisa ubunkimbinkimbi babathungi abahle kanye neziphakamiso ezinesibindi. Lo mkhiqizo nawo ugqamile ngenxa yawo ukunaka ngokucophelela imininingwane kanye nokucwengwa. Futhi, njengasendabeni kaBrandy Melville, uhlelo lwayo lokukhangisa nokuhweba luhlukile. Eqinisweni, ayinazo izitolo ezibonakalayo, thengisa kuphela online. Uma ungomunye walabo abanesibindi sokugqoka izingubo ze-avant-garde, Abafana ababili base-Italiya bawumkhiqizo wakho. Ngaphezu kwalokho, ungaqiniseka ukuthi uthenga izingubo ezinhle zekhwalithi.
Sengiphetha, sikubonise ezinye zefayili ye- Imikhiqizo yokugqoka yase-Italy yabantu abasha iningi lesimanje futhi ngempumelelo. Singaphinde futhi sikhulume ngezinhlobo esezivele zihlanganisiwe futhi ezinodumo olukhulu, ngokufanayo, ezinekomkhulu lazo ezweni elinqamula i-transalpine. Ngokwesibonelo, abanye abadumile njenga Prada, osekushiwo Gucci, Versace o Armani. Kodwa lezi zinamanani angabizi kuwo wonke amaphakethe futhi aphansi kakhulu kwabancane. Ngalesi sizathu, sincamele ukugxila kwezishibhile. Awucabangi ukuthi lezi iziphakamiso zemfashini ezinesibindi nezinhle?