Ngokwami, ngikholelwa ekutheni ama-AX deodorants enza umonakalo emakhwapheni nakubasebenzisi bawo ngenxa yokuqukethwe kwawo okunamandla otshwala. Kodwa-ke, ngizamile ijeli yokugeza ye-AX entsha futhi ngicabanga ukuthi kuyindlela enhle yokugcina umzimba unuka kamnandi. Ngakho-ke, ngesandla sika-Infobrand AX Sikulethela incazelo yalo mkhiqizo.
Intuthuko elindelwe, mhlawumbe, ngabathengi nabathengisi abahlole ukuthi lo mkhiqizo ubuzoba yizambulela eziningi kunama-deodorants kuphela, okuyiwona ekugcineni ovele ngesandiso somkhiqizo sokuqala leso -eksisi eqonde ngqo wethula ezweni lethu, ijeli layo elisha lokugeza, i-Unilever eselivele limaketha emazweni amaningana aseYurophu, e-Asia nase-United States.
-eksisi eqonde ngqo Akuwona umkhiqizo wamadoda othengisa kakhulu kuphela emhlabeni, kodwa futhi ungomunye wemikhiqizo ephezulu abantu abasha abakhomba ngayo. Ngokuxhumana kwakhe okususelwa kumqondo wokuyenga, u-Ax ukwazile eminyakeni edlule ukuqinisa ukuhlonza abantu abasha ngomyalezo wakhe, owakhiwe ngendlela esebenzisa ikhodi efanayo abayisebenzisayo.
Ngakho-ke lo mkhiqizo ujabulela isikhundla cishe esinelungelo lokuba esikhathini esiningi noma esincane, isambulela somugqa obanzi wemikhiqizo yokunakekelwa komuntu siqu noma ezinye izinto, ngaso sonke isikhathi okuhloswe ngaso ekuhlosweni kwezinsizwa. Ikakhulukazi uma i-Ax, ngakolunye uhlangothi, ingumkhiqizo we-Unilever, ngakho-ke nawo onalo lonke ulwazi kwezinye izici zokuthuthukiswa kokunwetshwa kolayini okungenzeka, kuxhumene nokwakhiwa kwemikhiqizo nokusatshalaliswa kwayo, phakathi kwezinye izindaba.
Kulo mongo, i-Ax isanda kwethula ama-gels ayo amasha eshawa, ahloselwe amadoda kuphela, kwezinye izinhlobo zendabuko nakwezinye ezikhethekile: imikhiqizo emisha yethulwa ngezinhlobo zasolwandle, zokuchofoza, eze-vice nezokuthinta.
Lo mkhiqizo wethule lesi siphakamiso esisha ethi manje “umphumela we-Ax usufikile endlini yakho yokugezela”, kubhekiswa ekubekweni kwayo njengesithonjana sokuheha kanye nochwepheshe wephunga lamadoda elisha nelithatha isikhathi eside. Imayelana nokwandisa ibhizinisi lakhe, ekuqaleni obegxile ekuthuthukisweni kwezidakamizwa zamadoda, ukungena kulo mkhakha omusha. Futhi mhlawumbe ulindele okunye ukufika kohlobo lomkhiqizo kwezinye izindawo.
UFernando Desouches, umphathi webhrend, uqinisekisa ukuthi “Izembe yiphunga lamadoda elidayisa kakhulu ezweni nasemhlabeni wonke. Ngakho-ke amandla alo mkhiqizo asivumela ukuthi sandise ibhizinisi liye nakwezinye izigaba zomkhiqizo, njengoba kulokhu senza ngejeli yokugeza. Lo mkhiqizo usuvele umakethwa ngemiphumela emihle emazweni amaningana eYurophu, e-Asia nase-United States, futhi sethemba ukuthi sizosebenza ngendlela efanayo lapha. Ngakho-ke, i-Ax iveza insipho yokuqala engamanzi eyenziwe amadoda kuphela. Lokhu kwethulwa kuzosekelwa ngotshalomali oluqinile, olungakaze lubonwe ezingeni lokuxhaswa kulesi sigaba. Ekugcineni, kubalulekile ukucacisa ukuthi izwe lethu, kanye ne-Uruguay, lizoba elokuqala eLatin America ukufaka lo mkhiqizo kuphothifoliyo yalo.
Njengamanje emazweni angaphezu kwama-50, ngokusho kwe-Unilever, lo mkhiqizo wephunga obhekiswe kubantu abasha abafuna amakha aqinisa ukuheha kwabo, ubudoda babo namandla abo uma kuziwa ekukhohliseni, uphume wazokwazisa ngobuchule bawo bakamuva ngokwethulwa kwezentengiso okunesihloko esithi « I-Iglesia ", ithuthukiswe yi-Vegaolmosponce agency, ngaphansi komqondo" ukusebenzisa insipho njengowesifazane kukwenza ucabange njengowesifazane ", lapho ephinda egcizelela umphumela wayo wokuyenga.
Ngaphezu kwezentengiso, umkhankaso wokwethulwa kwejel eshaweni entsha ye-Ax ubandakanya inkundla yezokuxhumana ebanzi ebandakanya okwenziwayo emigwaqeni yomphakathi, kwi-Intanethi, kwihluzo nakumsakazo. Ukuxhumana kwayo okuhlale kuphuka ngamaphethini asunguliwe, ngokuya ngamakhodi wesimanje kakhulu wabantu abasha, yikho okuholele i-Axe kule ndawo enelungelo emkhakheni wayo, namuhla enikeza izandiso eziningi zomkhiqizo.
Umthombo: I-Infobrand Ax
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