Ngamehlo ngaseholidini lasehlobo, i- Retailers imfashini yamadoda iqala ukwethula imikhankaso yabo 'ephezulu ehlobo' ngeziphakamiso zesikhathi esishisa kakhulu sonyaka. Amaqoqo lokho ukukhulisa umoya ongahlelekile nongakahleleki, nokuthi abazilahli iziphakamiso ezinomoya ongcono ngaphakathi kwendawo ekhululekile kakhulu kusihlwa eside sasehlobo.
Isibonelo esihle salokhu umkhankaso omusha wenkampani yamaNgisi I-River Island. Iqoqo le- Kubukeka engenankinga kakhulu evezwe endaweni engenakuqhathaniswa yesiqhingi saseMalta, ipharadesi langempela eMedithera.
Ngokuqondile, amathoni sonke esiwahlobanisa nolwandle lwaseMedithera yimibala ephambili yalokhu i-lookbook kugcwele amathoni aluhlaza okwesibhakabhaka ngemibala ehlukene, enemibala emhlophe kakhulu, enombala obomvu nowolintshi kakhulu ukushona kwelanga, amathoni omhlaba nemibala yemvelo, oluluhlaza no-aquamarines, ompinki abanothuli neminye imininingwane ngegolide. Inhlanganisela yombala esebenza ukwethula izingubo lokho phuma ku-silhouette Skinny futhi basondela ku-a slim kukhululekile futhi akuhlelekile. A bamba ukuthi sibona bobabili emgqeni ojwayelekile, njengasezingxenyeni ezemidlalo, futhi nasezingutsheni zesitayela sartorial okuthi, ngokugwema ukusikhumbuza ngoSepthemba, suka kude ne- ukubukeka kwebhizinisi ukuhlanganiswa ne kumele ube nakho ngokwethukela. Faka amabhulukwe ngesikibha nama-espadrilles, a bheka ilungele i-al fresco dinner, isibonelo. Iqoqo alinazo izingcezu zokhiye ezifana nezikhindi ngenhla kwamadolo, amahembe akhanyayo agqokwe ngaphandle, amajakethi asesitayeleni ibhomu okwasebusuku obupholile futhi, iqoqo elihle kakhulu lezingubo eziphrintiwe, ikakhulukazi izikibha, lapho sibona khona ezinye ukuphrinta ihluzo ukhiye wesikhathi. Phakathi kwabo akukho ukuswela izimbali ezishisayo, imidwebo enesitayela se-marbled noma ye-graphite nama-motifs wesitayela thayi-dye.