Ngokwam, ndiyakholelwa ukuba i-AX deodorants ibangela umonakalo ekhwapheni nakubasebenzisi bayo ngenxa yomxholo wabo wotywala oqinileyo. Nangona kunjalo, ndizamile ijeli yeshawa entsha ye-AX kwaye ndicinga ukuba yeyona ndlela ilungileyo yokugcina umzimba unuka kamnandi. Ke ngoko, ngesandla sika-Infobrand AX Sikuzisa inkcazo yale mveliso.
Uphuhliso olulindelweyo, mhlawumbi, ngabo bobabini abathengi kunye nabathengisi abathe bavavanya ukuba uphawu luza kuba zizambrela ezininzi kunezinto ezingena deodorants, lolona luphume ekugqibeleni ngolwandiso lwebrand lokuqala Ax yazisa kwilizwe lethu, ijeli yayo entsha yeshawari, esele ithengiswa yi-Unilever kumazwe aliqela aseYurophu, eAsia naseMelika.
Ax Ayisiyiyo kuphela eyona nto ithengiswa kakhulu ene-deodorant yamadoda emhlabeni, kodwa ikwayenye yeempawu eziphambili abantu abatsha abachonga ngazo. Ngokunxibelelana kwakhe ngokusekwe kumxholo wokulukuhla, i-Ax ikwazile ukutyhubela iminyaka ukomeleza ukubonwa kwabantu abancinci ngomyalezo wakhe, owakhiwe ngendlela yokusebenzisa le khowudi bayisebenzisayo.
Ke olu hlobo lonwabela indawo enelungelo lokuba kwixesha elininzi okanye elingaphantsi, isambrela somgca obanzi weemveliso zokhathalelo lomntu okanye ezinye izinto, zihlala zijolise ekujoliseni kwabafana abancinci. Ngokukodwa xa i-Ax, kwelinye icala, iyimpawu ye-Unilever, ethi ke nayo ikwazi konke kweminye imiba yophuhliso lolwandiso olunokwenzeka, olunxulunyaniswa nokwenziwa kweemveliso kunye nokuhanjiswa kwazo, phakathi kweminye imiba.
Kule meko, i-Ax isandula ukumilisela iigels zayo zeshawari ezintsha, ekujongwe ukuba zenzelwe amadoda kuphela, kwezinye zeenguqulelo zesiko kunye nakwezinye ezizodwa: iimveliso ezintsha zinikezelwa ngolwandle, ucofe, u-vice kunye neenguqulelo zokuchukumisa.
Uhlobo lwentengiso lwazisa esi sicelo sitsha sisithi ngoku "ifuthe leZembe selifikile kwigumbi lakho lokuhlambela", kubhekiswa ekubekweni kwalo njenge-icon yokutsala kunye nengcali kwiziqholo zamadoda ezihlala zintsha nezihlala ixesha elide. Imalunga nokwandiswa kweshishini lakhe, eliqale lijolise kuphuhliso lwezinto zokuhambisa deodor, ukungena kolu luhlu lutsha. Kwaye mhlawumbi unokulindela okunye ukubakho kohlobo lophawu kwezinye iindawo.
UFernando Desouches, umphathi webhrend, uqinisekisa ukuba “Izembe yeyona nto ithengisa kakhulu ethengisa amadoda elizweni nakwihlabathi liphela. Ke amandla alolu hlobo asivumela ukuba sandise ishishini kwezinye iimveliso, njengoko kule meko senza ijeli yeshawari. Le mveliso sele ithengisiwe ineziphumo ezigqwesileyo kumazwe aliqela aseYurophu, eAsia naseMelika, kwaye sinethemba lokusebenza okufanayo apha. Ke, i-Ax iveza isepha yokuqala engamanzi eyenzelwe amadoda kuphela. Oku kuphehlelelwa kuya kuxhaswa ngotyalo-mali olomeleleyo, olungazange lubonwe ngaphambili kwinqanaba lenkxaso kolu didi. Okokugqibela, akukho kuncinci ukucacisa ukuba ilizwe lethu, kunye neUruguay, liya kuba lelokuqala eLatin America ukongeza le mveliso kwipotfoliyo yayo.
Okwangoku ngaphezulu kwamazwe angama-50, ngokwe-Unilever, olu phawu livumba lujolise kubantu abancinci abafuna iziqholo ezomeleza umtsalane wabo, ubudoda babo kunye namandla abo xa kufikwa ekukhohliseni, baphuma bazokunxibelelana nezinto ezintsha ezenziweyo ngokuqaliswa kwezorhwebo okunesihloko esithi « I-Iglesia ", ephuhliswe yi-arhente yeVegaolmosponce, phantsi komqondo" ukusebenzisa isepha njengowesifazane kukwenza ucinge njengomfazi ", apho waphinda wagxininisa isiphumo sokulukuhla.
Ukongeza kwintengiso, iphulo lokuphehlelela ijeli yeshawa entsha ibandakanya iqonga lonxibelelwano elibandakanya amanyathelo kwiindlela zikawonkewonke, kwi-Intanethi, kwimizobo nakunomathotholo. Lunxibelelwano lwayo oluhlala luqhekeka kunye neepateni ezimiselweyo, ngokuthanda ezona khowudi zale mihla zabantu abatsha, yiyo ekhokelele i-Ax kule ndawo ikhethekileyo kwicandelo layo, ethi namhlanje inyuse ulwandiso lwebrand.
Umthombo: Infobrand Ax
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