Xa ubona ijezi efotweni, abaninzi baya kucinga ngoBill Cosby wasentsomini, umhlekisi waseMelika owaziwayo, phakathi kwezinye izinto, ngeejezi zakhe "ezingefani". Ewe, ezo jezi zaziphuma kuphawu olusikhathazayo namhlanje; I-COOGI.
I-COOGI luphawu lwempahla yaseOstreliya olunikezelwe ngokusisiseko kwi-rapper okanye ifashoni yasezidolophini, enemigca yamadoda, abafazi nabantwana. Amaxabiso ayo aphezulu kwaye nemibala yayo ibonwa ngokucace gca, nto leyo eyenza ukuba uphawu lube lolona lufunwa kakhulu phakathi kwabantu abancinci baseMelika abanobuhle behip hop. Sele besazi; iiblukhwe ezingxolayo, izihlangu zebasketball, isikipa esikhulu kunye nekepusi.
Kodwa ngaphakathi kwe-brand kukho uluhlu I-COOGI yinyani esibuyisela kubuhle bamashumi asibhozo, njengoko besitshilo ngaphambili, umboniso weBill Cosby. Ijezi ezinemibala kakhulu kwaye zinomtsalane ngokugqithisileyo zombini ukusuka kude nangaphezulu. Ukusuka kude ngenxa yemibala yayo edityanisiweyo, kwaye kufutshane ngenxa yokunitha komqhaphu, okungaqhelekanga ngokupheleleyo kwijezi.
Ngamafutshane, i-sweaters ekhululekile, efudumeleyo engafanelekanga kubo bonke abaphulaphuli ngenxa ye-aesthetics abayiphakamisayo. Basenokubonakala bebambekile ekuboneni kuqala, kodwa kukho iimodeli ezinobulumko ngakumbi kunabanye, kwaye ngaphezu kwayo yonke ijezi okufuneka uyibone ngomntu kwaye uyinxibe; uvuyo lokwenene.
Azithengiswa eSpain, nto leyo eyenza ukuba zikhetheke ngakumbi, kwaye ixabiso labo yi-400 yeedola ukuya phezulu. Ubuncinci kufuneka ube nenye yezi kwigunjana, ngoko uya kubona ukuba isetyenziswe okanye hayi.