In the visual age, music enters almost more through the eyes than through the ears. Zayn Malik belongs to a generation of artists aware that a careful and meaningful aesthetic is essential to become a global star.
Despite having only one album on the market, the former One Direction already caresses the title of style icon with his fingers. In the last year, we've seen him set a trend every time he sets foot on the street. This is the way it is, Zayn couldn't afford merchandise that wasn't up to scratch, but has he succeeded?
"Everything was created with the idea that this is something I would like to wear," says the singer in Vogue. Unlike other artists, Zayn doesn't seem willing to have his merchandise handled for him. Very smart.
T-shirts, sweatshirts and jackets with designs at the height of the best streetwear brands they give shape to a merchandising that was inevitable that it took tints of fashion collection, given the sense of the style of its creator.
The collection doesn't carry the weight of Yeezus or Purpose merch (from Kanye West and Justin Bieber, respectively). These 25 garments can be considered more like a first contact. The best is yet to come, although this is already very good.
The star garment of the collection is this vintage-style T-shirt. Illustration is by Mark Wilkinson, responsible for the famous illustrations of the heavy metal band, Iron Maiden.
Go to zaynmalikstore.com to see the rest of the clothes.