The tentacles of the current king midas of hip-hop, Kanye West, they hit the fashion industry hard a couple of years ago through the jaw-dropping merchandising of their Yeezus tour.
More like a clothing line than a merch collection, Jesus includes t-shirts, bags and hats that feature original work by artist Wes Lang, subtly hinting at the tensions between blacks and whites in America.
Such was the success of Yeezus merchandising that Kanye West decided to expand it at the beginning of last year with a new batch of articles that followed the same line of the previous one: skeleton figures hooded hats, roses, crucifixes and characters inspired by Native Americans. One of the star garments was this very cool sweatshirt with the words Yeezus Tour on the chest and a red crucifix with stars on the back.
There are several websites that offer Yeezus merchandising, including that of Kanye West himself, although if you prefer physical stores, Primark Spain put on sale at the end of November the shirt that appears below these lines. Its design consists of a skull surrounded by roses. At the top is the word Yeezus, while underneath you can read God wants you, a motto that is repeated in other items in the collection. Its price: 10 euros.