Everything that pursues equality is becoming more and more successful. And this has been able to interpret very well the fashion world, which increasingly offers unisex garments suitable for both genders. But long before the brands, it was the citizens, some fashionistas, who dared to wear pieces of their different genre. In fact, we see it often among influencers. Well, the world of fragrances and perfumery has also wanted to take a step towards equality. Although not many brands have dared yet, some like Calvin Klein They have offered us options for years unisex perfumes.
Why do perfumes have gender?
Before, brands were dedicated to creating clearly differentiated fragrances. Some were aimed at men and others at women. And how was this done? With the use of very characteristic fragrances and smells. The rose, the jasmine or lavender were scents clearly associated with women. Instead, oak or citrus were associated with men's perfumes. And so it was for many years.
Despite this, however, some women and men dared to wear perfumes of their other gender. And it is easy to understand, because we are talking about fragrances, and tastes are very subjective. And the association of fragrances with a genre is totally social. That is why many brands have been betting on unisex perfumes for years. That is, they simply create unlabeled fragrances, with a mild and pleasant scent, that whoever feels theirs can use.
Why wear unisex perfumes
If there is a pioneering brand in the unisex perfume market, it is Calvin Klein, its two classic proposals: Clavin Klein perfume y CK One have been the benchmark for unisex perfumes for many years. Two fresh and perfect fragrances for every day.
Why wear a unisex perfume? Well, because no one should tell you which fragrance to use just for gender reasons. Because the ideal would be to be able to choose freely that fragrance and smell that characterizes us the most, what we like the most and what best suits us. This is the challenge of the industry, which many brands are already facing.
No smell is characteristic of a specific genre, this is a social association made by man, specifically the industry. Therefore, if a man identifies with everything floral, he can perfectly use a rose perfume. And if a woman identifies with the freshness of citrus, she will feel more comfortable with a perfume that smells like this.
In addition, we attend an increasingly varied market, which offers us more complex fragrances, with different and very interesting smells. It is a matter of finding the smell that characterizes us the most, leaving aside whether it is men or women.
No wonder we see more and more unisex perfumes in stores and stop seeing the clear differentiation between perfumes for men and perfumes for women. A differentiation that was marked by the explosion of the industry, and that has marked the history of this entire sector.