Are luxury firms losing their subtlety or is society increasingly obsessed with the status that brands offer? The truth is that the garments whose only hook is the pure and simple logo of the firm are sweeping.
Balmain, Gucci, Givenchy… The following shirts have nothing special except the symbol of their respective manufacturers, and yet they are among our greatest objects of desire.
SENSE
Gucci recovers its logo design in the 80s for this shirt, which is the most desired among those desired.
Alessandro Michele has combined two trends: logos and vintage, resulting in one of the it garments of the season.
SENSE
The Balmain house has also not been able to resist launching its own luxury t-shirt / merchandising product.
A design that, as with almost all T-shirts of this type, stands out for its minimalism. The only protagonist is the logo, although that also makes it a highly versatile garment, which works perfectly with jeans and a jacket as well as with a suit.
Mr. Porter
Given the sporting spirit of its creative director, Riccardo Tisci, it will come as no surprise that Givenchy has also gone for logo basics.
In this case, the name of the firm also appears on the chest in large letters, although he leans more towards grunge. Its breaks make it extraordinary to wear with jeans and a biker jacket.