With an eye toward summer vacation, the retailers men's fashion begin to launch their 'high summer' campaigns with proposals for the hottest time of the year. Collections that maximize the informal and casual air, and that they do not renounce proposals with a more sophisticated air within the most relaxed setting for long summer evenings.
A good example of this is the new campaign of the English firm River Island. A collection of formal and casual looks very carefree presented in the incomparable setting of the island of Malta, a true paradise in the Mediterranean.
Precisely, the tones that we all associate with the Mediterranean coasts are the main colors of this look book full of bluish tones in different shades, of much white, of reddish and orange colors very of the sunsets, of earth tones and natural colors, of turquoise and aquamarines, of dusty pinks and some details in gold. A color combination that serves to present outfit which come off the silhouette skinny and they get closer to a slim relaxed and informal. A fit that we see both in the most casual line, as in the pieces sport, and even in the sartorial style garments that, avoiding reminding us of September, move away from the business look to be combined with must have informal. Suit pants with a T-shirt and espadrilles, a cool perfect for an al fresco dinner, for example. The collection does not lack key pieces such as shorts above the knee, light shirts worn outside, stylish jackets bomber for the cooler nights and, of course, an excellent collection of printed garments, mainly T-shirts, where we see some of the graphic works graphics key of the moment. Among them there is no shortage of tropical flowers, marbled or graphite-style prints and stylish motifs tie dye.