The main japanese clothing brands already have a wide prestige in Europe and America. For decades they have been introduced among us for their originality. His ability to mix apparently contradictory traits such as the functional and the creativity or the minimalist and the extravagance.
In fact, it is characteristic of these fashion houses the combination of different styles, but which, as a whole, show a certain balance. In any case, Japanese clothing brands are currently valued around the world. In case you don't know them, since many of them have adapted western names, we are going to talk about the best known.
Undercover
Japanese clothing brands in a store
Founded in 1993 by then college student Jun Takahashi With the spirit of innovation, it has become one of the most famous Japanese clothing brands in the world. Its creator was influenced by his compatriot Rei kawakubo, about whom we will talk about later, but also by western designers such as the Belgian Martin Margiela or the British Vivienne Westwood. Perhaps in the latter lies the secret of its Western success.
Undercover clothing mixes the urban style with the couture. Or, put another way, combine streetwear with elegance. But has not shed its punk and rebellious origins. This is shown by his slogan: "We make noise, not clothes."
As for their garments, they are characterized by the color, the personality and the sporty touches which, as we said, are not incompatible with elegance. This ambivalence has allowed the Japanese label to collaborate both with the sports brand Nike as with the prestigious house Valentino.
Uniqlo, the Zara of Japanese clothing brands
A Uniqlo brand store
We could tell you that this ensign has numerous similarities with the Spanish one Zara Founded by Amancio Ortega. Because it belongs to a large business corporation, in your case Fast Retailing, and also owns more than fifteen hundred stores around the world.
But, above all, because it only sells clothes designed by herself and that combine functionality with good price. In fact, they have created own style thanks to its collaborations with prestigious designers such as Jill Sander o Carine Roitfeld. As a result, her clothes are simple, universal and easy to combine, but also beautiful.
The brand was created in the eighties by Tadashi Yanai, in turn founder of Fast Retailing, and quickly achieved great success in Japan. For this reason, he also soon began his international expansion to which his sponsorships of famous athletes such as tennis stars contributed. Novak Djokovic, Kei Nishikori y Roger Federer. Already in the first decade of the XNUMXst century, Fast Retailing had become the fifth largest textile group in the world, just behind Inditex, Gap, H&M y L.Brands.
capital, the king of denim
Denim pants
This Japanese clothing brand, founded by Toshikiyo Kirata and his son Kiro is based in the city of Kojima. That is, the call Japanese capital of denim or denim clothing. Precisely, a large part of his collections are based on indigo denim. They are also garments street style willingly somewhat scruffy. But actually, made with craft techniques.
However, Kapital does not suit all tastes. In fact, there are those who have baptized it as antifashion for that scruffy style we were talking about. His garments, which are no longer exclusively denim, defend a way of dressing in which the arbitrary combination of colors, fabrics and shapes she's the Queen. However, the most daring will find very interesting and good quality garments in their collections.
Comme des Garçons, one of the pioneers
Comme des Garçons garments at the Metropolitan Museum of Art in New York
It was one of the first Japanese clothing brands to cross the Japanese borders. Its creator was the aforementioned Rei kawakubo, a world-renowned Japanese designer, in 1969. She blends elements of Japanese culture with others of a Western nature, hence her success on catwalks as famous as that of Paris.
his garments are hand made and stand out for their great originality. They even own a extravagant touchbut always very personal. In fact, some of his pieces boldly combine textures, colors, and patterns.
Over the years it has become very famous and has collaborated with other even better known brands such as Fred Perry, H&M o Speedo. Currently, it invoices around three hundred million dollars a year and has expanded its field of activity to leather goods and perfumes. In addition, it has factories in Japan, Australia and China, as well as stores in large cities such as New York, Seoul or Manila. However, the main one is still in Aoyama, a neighborhood of the populous Tokyo.
Neighborhood
Urban style clothing or streetwear in a shop
It is a cult brand among fans of street clothes or streetwear, partly because it is not easy to find in stores. In turn, this means that if you wear their clothes, it is very likely that you will dress in a different way. original, that is to say, that very few will agree with you. Also contributing to this is the fact that it uses luxury fabrics.
founded it shinsuke takizawa The 1994 y combines elaborate workmanship with the simple appearance. Due to the latter, there have been many who have tried to imitate her clothes, but have never been able to match her. Also, keep an eye on your bold logos.
Asics, sports fashion among Japanese clothing brands
Shoes from the Japanese clothing brand Asics
We end our tour of Japanese clothing brands at this label founded in 1949 by Kihachiro Onitsuka with the name of Onitsuka Tiger. The first product he marketed was a basketball shoe, but his footwear has gained fame especially among Corridors. Its current name comes from the initials of the Latin phrase healthy soul in healthy body, adopted as a slogan in 1977.
Currently, it sells all kinds of sportswear, although his banner remains Footwear. In fact, in this field it is the fifth flagship in the world, with fourteen offices in Japan and nine in other countries. It also has a research center in Kobe from which interesting technical innovations emerge. Likewise, it has more than five thousand employees and a turnover of around one and a half million euros a year.
In conclusion, we have shown you some of the japanese clothing brands most popular and prestigious. But Japanese fashion has many other international representatives. Between these, Wacko Maria, founded in a Tokyo bar by two retired soccer players; Visvim, which is inspired by baseball culture, or Cav Empt, with its bold retro-futuristic designs. As you will see, you have a wide offer. Go ahead and try their clothes.