River Island has chosen the city of Barcelona to set the mood for a sober campaign that announces the arrival in stores of its autumn / winter 2017-2018 collection.
The British firm is committed to knitting, leather and denim as materials, as well as a classic style with contemporary toucheslike smart polo shirts and patterned shirts.
A turtleneck jumper peeks out from under a knitted jumper in this minimalist look completed with slim-fit jeans and a classic-cut coat.
As for footwear, some suede Chelsea boots, one of the essential winter footwear for the style that they inject into casual and semi-formal looks.
The second look plays the three layers on top, although this time through garments that, despite maintaining the line of neutral tones, offer a much more casual air.
A very wintery look made up of a sheepskin jacket and a knitted sweater over a patterned shirt.
Mikkel Jensen and Damaris Goddrie are the faces of this campaign, entitled 'Find Yourself', which aims to encourage us "to be different, fun, creative and, above all, unique in our approach to fashion and self-expression of individuality."
Burgundy and navy blue are once again paired in the campaign's mandatory smart styling. Black pants, smart polo shirt and double-breasted jacket. A combination as simple as it is stylish, ideal for going out for a drink after work.
